Brand & Product Case study

Forma Health

Website and interface direction for a digital health brand balancing warmth, credibility and accessible product storytelling.

Year 2024

Client Forma Health

Role Brand Identity & UI Design

Phase

Challenge

Forma needed to feel approachable without sacrificing medical credibility or overwhelming users with dense content.

Phase

We developed a calm visual language, clear information hierarchy and reusable content modules for marketing and product teams.

Forma Health / Frame 01

Forma Health / Frame 02

Phase

A flexible design system, responsive marketing site and UI direction that translated across landing pages and in-product surfaces.

Forma Health combines editorial warmth with product clarity. The work focused on making complex offerings feel understandable from the first scroll.

The brand launch improved engagement across key pages and gave internal teams a clearer framework for future campaigns.

Impact

+29%

Homepage engagement

Improved

Support ticket clarity

Design system modules

Client feedback

"What stood out was the editorial restraint — every section had a job to do, and the build quality matched the design intent perfectly."

Next project

Publishing platform design for an independent media brand expanding into memberships and sponsored content.

Work together

Share a short brief — goals, timeline and scope. I will reply with availability and a clear next step if there is a strong fit.