Lumen Editorial
Publishing platform design for an independent media brand expanding into memberships and sponsored content.
- Client
- Lumen Editorial
- Year
- 2024
- Role
- Creative Direction & Web Design
- Category
- Editorial & Web
- Services
- Creative DirectionWeb DesignFrontend Development
Phase
Challenge
Lumen's growing content model needed a site that could handle editorial rhythm, membership conversion and sponsor visibility.
Phase
Approach
We treated the homepage like a magazine spread while building reusable templates for articles, collections and membership prompts.
Lumen Editorial / Frame 01
Lumen Editorial / Frame 02
Phase
Solution
An editorial design system, sticky feature modules and a performant frontend tuned for reading experiences on every device.
Lumen Editorial needed a platform that felt cultural, not corporate. The design supports long-form reading while creating space for conversion moments.
Outcome
The redesign improved newsletter sign-ups and gave the editorial team a clearer publishing workflow.
Impact
+33%
Newsletter sign-ups
+18%
Returning readers
6
Article templates
Client feedback
"Solara-level polish is rare in portfolio work. Morgan brought structure to a complex publishing brand without losing its personality."
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