Northline Studio
A refined identity and editorial website for an independent architecture studio seeking a more premium digital presence.
- Client
- Northline Studio
- Year
- 2025
- Role
- Creative Direction & Web Design
- Category
- Brand & Web
- Services
- Brand IdentityWeb DesignCreative Direction
Phase
Challenge
Northline had strong offline credibility but their previous site felt generic and failed to communicate the studio's editorial point of view.
Phase
Approach
We rebuilt the brand narrative around materiality, spatial rhythm and project storytelling — then designed a site with asymmetric layouts and generous whitespace.
Northline Studio / Frame 01
Northline Studio / Frame 02
Northline Studio / Frame 03
Phase
Solution
A warm identity system, modular case-study templates and a homepage that guides visitors from first impression to inquiry without feeling sales-driven.
Northline Studio needed a digital presence that felt as intentional as their built environments. The new experience leads with project narrative, refined typography and a conversion path that respects the studio’s selective client approach.
Outcome
The relaunch increased qualified inquiries and gave the studio a portfolio presence aligned with the quality of their built work.
Impact
+42%
Qualified inquiries
+31%
Average session duration
8 weeks
Launch timeline
Client feedback
"Morgan translated our positioning into a site that finally feels as considered as the work we produce. Inquiries became more qualified within weeks of launch."
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