Harbor & Co.
Commerce experience refresh for a lifestyle brand preparing for seasonal campaigns and international expansion.
- Client
- Harbor & Co.
- Year
- 2024
- Role
- Web Design & Frontend Development
- Category
- Commerce & Web
- Services
- Web DesignFrontend DevelopmentCreative Direction
Phase
Challenge
Harbor's legacy storefront felt dated and struggled to support campaign storytelling alongside product discovery.
Phase
Approach
We restructured the homepage around campaign modules, editorial lookbooks and clearer category entry points.
Harbor & Co. / Frame 01
Harbor & Co. / Frame 02
Phase
Solution
A modular commerce layout, refined product storytelling and a faster frontend experience across mobile and desktop.
Harbor & Co. blends editorial storytelling with product discovery. The refresh gives the marketing team flexible modules without sacrificing performance.
Outcome
Campaign landing pages became easier to produce internally and seasonal launches saw stronger engagement.
Impact
+21%
Campaign CTR
+17%
Mobile conversion
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